Archive

Posts Tagged ‘traditional media’

foldier sPress: Where we are and where we are going

January 15, 2010 Leave a comment

foldier sPress beta 2.29

We released a new version of our online application called foldier sPress 2.29 just few days ago. I believe the time has arrived to explain more about our vision and what this new release represents in the path we are following.

Let’s start with what you can do with foldier sPress today. The new big feature of this release is the sPress Site and the Page Editor used to design its content. With this feature you can easily build a News site dedicated to any topic of your choice.

Because foldier constantly refresh the content from your connected Media Sources you always have fresh content classified and ready for you to review.
You act as the “Editor in chief” of your News Site. You decide what and when to publish. You can comment and explain why you publish some articles and not others. You can write your own content and publish it side by side with any other article coming from major journalist or blogger.

This is News Publishing for the masses.

This is what we have today.

But our journey is far from over. In fact this is just the beginning.

Soon we will offer “premium” features that will allow our site owners to personalize their publications and make them as independent web site as any news site out there on the Internet.
Site owners will be able to add their own advertising and collect revenue from it. Will be able to host their site under their domain name. And will be able to directly customize any detail of the look and feel of their site with more templates and all the way to the CSS style sheets.

foldier sPress will be a one stop solution for creating rich media sites that are easy to build, and more importantly, easy to maintain with fresh and up-to date content.

foldier sPress provides also other ways of broadcasting: available today we have RSS feeds, Twitter and Facebook, tomorrow we will extend our capabilities to other social networks (linkedin, myspace etc). We will allow you to reach your audience where ever they are.

And this is all in our short term future.

In the longer term we see foldier in the middle of the News [R]evolution. We see a future where a multitude of content producers like journalists, bloggers, photographers and videographers make their material available to a vast community of news publishers. We are not talking about the traditional publishers of today (playing on traditional paper or the Internet), we are talking about people like me and you. People with a passion and people with small and large communities of followers.

In this new ecosystem News content to the large audience is totally free. The authors of the content receive their awards by having a larger number of publishers from which they can collect revenues via subscription or advertising. Premium content is available free to consume from a multitude of small publishers that will reward the content owners with advertising revenue or/and subscription fees.

Michele Ursino


“foldier spress: where we are and where we are going”
by
Michele Ursino
is licensed under a

Creative Commons Attribution-No Derivative Works 3.0 United States License

Introducing The sPressionist

The sPressionist

The sPressionist

The sPressionist is the first online aggregated newspaper dedicated to following printed news media and exclusively powered by foldier.

Our focus is how the print media, media in general, and journalism are shifting from the printed form to the digital age. ThesPressionist.com went online just a couple weeks ago.

We created this site because we wanted to showcase the power of foldier’s sPressions to create a fully foldier-generated site. Choosing a topic for the site was easy. Dramatic changes in delivery and consumptions of news are currently happening due to Internet and new applications like foldier.

Watch this video segment where technology journalists, Jeff Jarvis and Michael Arrington discuss the future of news reporting.

There is a whole new class of people that don’t necessarily blog but all they do is read everything, constantly, on Google Reader or whatever and they disseminate that on twitter or whatever… and those people are an increasingly important part of the ecosystem

Well, foldier is a great tool for those people that read everything. And foldier is the tool that is making those people (the disseminators) increasingly important.

With foldier you can aggregate and discover new content on the Web, then you select and publish (sPressing) what is interesting. And then, when you sPress a link, an article or a video that action can be broadcasted to Twitter, FriendFeed and Facebook. So you become a “news disseminator“!

foldier is more powerful and way more useful of a simple RSS reader because (1) it filters incoming articles and separate them using keyword matching; (2) it aggregates more than just RSS feeds, in fact it allows to add simple links (pretty much like a bookmarking tool), or to connect services like Flickr, Delicious, Facebook and Google Docs; (3) it offers the capability of publishing (syndicate) worthy items hence giving its user the power of expressing their opinions on what is available over the Web.

The sPressionist is an example of what you can do if you have interest and you want to follow a particular topic or an entire subject area. All content published on the sPressionist is driven by foldier.  Every heading is a different sPression with aggregated data from multiple websites varying from blogs to century old newspaper institutions.  We created a widget for each sPression, gave it the “News” look and feel and set them up in a simple three column page.

And of course, you can follow The sPressionist on Twitter.

The whole process is not complicated and can be easily replicated by anyone with a little HTML know-how!

Started as an example the sPressionist is already capturing a lot of interest. Few sites on the web have such up to date information and collect articles from such a wide array of sources. We look at how the traditional media is shifting and its future. We believe foldier is part of that future. So we hope that you enjoy the capabilities of sPressions, but also hope you enjoy the content!

The foldier team